COOKIES
Cookies
Here you'll find an overview of the cookies this site uses, what they do, when they are stored and how to withdraw consent at any time.
Cookies are small files a website stores in your browser. Essential cookies keep the basic site working and are always stored — without them the site would not function.
Analytics and marketing cookies are stored only after you give consent in the cookie dialog — via “I agree”, or in the detailed settings (“Only some of them!”) via “Allow all” or “Save choices” with the categories switched on. Until you consent, the measurement scripts run in a mode that stores no cookies — this also applies to Microsoft Clarity, which runs on the site at all times but may only store cookies once you consent. If you switch categories off in the detailed settings and save, no analytics or marketing cookies are stored.
Cookie overview
| Category | Provider | Cookies | Purpose | When stored |
|---|---|---|---|---|
| Essential | website (realitakbrno.cz) | Cookiesconsent_v1 | stores your cookie consent choice | always (required to function) |
| Analytics | Google Analytics 4 | Cookies_ga, _ga_* | measuring traffic and on-site behaviour | only after consent |
| Marketing | Google Ads, Seznam Sklik | Cookies_gcl_*, sid | conversion measurement and remarketing (ad targeting) | only after consent |
| Marketing | Meta Platforms (Facebook, Instagram) | Cookies_fbp, _fbc | measuring visits and enquiries from Facebook and Instagram ads, matching a visit to the ad click (click ID) and remarketing | only after consent |
| Marketing | OpenAI (ChatGPT ads) | Cookies__oppref, __obref | measuring enquiries from ChatGPT ads and matching them to the ad click (click ID) | only after consent |
| Marketing | Realiťák Brno (localStorage) | Cookiesattribution_v1 | remembering the source of your visit (campaign, click IDs) so an enquiry can be attributed to it; deleted when consent is withdrawn | only after consent |
| Behaviour analysis | Microsoft Clarity | Cookies_clck, _clsk, MUID | anonymous behaviour analysis (heatmaps, session replays) | only after consent |
How to withdraw consent
You can change or withdraw your consent at any time via the “Cookie settings” link in the site footer — it reopens the cookie dialog where you can adjust your choice.
Clicking “Cookie settings” withdraws your consent straight away and deletes the marketing and analytics cookies stored under this site's domain — including the Meta and OpenAI cookies that hold the ad click ID. Cookies that providers store under their own domains cannot be deleted by the site; you can remove those, and any other stored cookies, at any time in your browser settings.
In the cookie dialog you can then give consent again, or switch the categories off in the detailed settings (“Only some of them!”) and save — after that no analytics or marketing cookies are stored.