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Realiťák Brno

HOW I WORK · PROCESS AND PRICING

Exactly what you get for 5%.

A fee with no catches and a process without surprises. Here it is, step by step — including what each service costs and when you pay (spoiler: at the end).

01 · THE PROCESS

Seven steps from your call to handing over the keys.

  1. Valuation & strategy

    Within 24 hours of your enquiry I call with a price range. Then at your place we walk through the property, refine the price and agree a strategy: price, timing, preparation, terms.

  2. Preparing the property

    You clear the property of personal things, and we may talk over whether some of them are worth repairing (usually they aren't). Home staging is virtual these days, so it no longer limits the owner — nobody has to haul an inflatable sofa or nice towels to your place anymore.

  3. Marketing I'd run for my own property

    A pro photographer, video, floor plans, a drone, a map of the neighbourhood… A dedicated property website, listings on the big portals and targeted ads. You'll see everything before it goes live.

  4. Viewings

    I run them, buyers don't wander the flat on their own. I vet each viewer beforehand (can they get the mortgage?), and after every viewing you get a note on how it went.

  5. Negotiation & reservation

    I bring you every offer, even the odd ones. I'll advise which to take — the decision is yours. The reservation contract is fair to both sides.

  6. Paperwork & money

    The purchase contract is drafted by a lawyer (included), money goes through legal escrow, and I watch the land registry down to the last stamp.

  7. Handover & after

    Handover protocol, utility transfers, and if a problem crops up six months later — I still pick up the phone.

02 · WORK SAMPLES

This is what marketing looks like when it's done properly.

In step three I promise marketing I'd run for my own property. Here's the proof — a video tour from a real sale, exactly as buyers saw it.

03 · PRICING

What it costs. All here, nothing on request.

First, what the fee includes: professional photos and video, a dedicated property website, listings on the major portals, a lawyer for the contracts, escrow, and negotiation with me on your side. Only then do the numbers make sense.

What it costs. All here, nothing on request.
ServicePriceNote
Selling a property5% of the sale price (min. CZK 80,000)Paid once the sale completes. Included: full marketing, legal service, escrow, and negotiation with buyers where I stand on your side.
Lettingone month's rentThe fee is paid by the tenant. Including tenant vetting, the contract and handover.
ValuationfreeNo strings. Really.
„Selling it myself“ consultationfirst hour freeSelling on your own and want a second opinion? Sure. We'll go over how to do it right. And maybe we'll meet once you stop enjoying it.

Why 5% when others promise 2? Because marketing, a lawyer, escrow and my time can't be paid out of 2% — whoever claims otherwise saves the difference on you. Do the maths with me: how much better do I have to sell just to cover my own cost? Usually I manage that on better photos and better negotiation alone. And I'm not susceptible to the frequent pitch buyers quietly whisper in my ear after a viewing — „If you get us a discount, we'll give you a third of it on the side.“

WHEN IT'S STUCK

Selling and stuck?

Taking over a listing from another agency is a regular part of my work. I'll look at the advert, the price and the photos and tell you straight where the problem is — sometimes it's just new photos, sometimes it's the price, and sometimes it's the contract you've signed. That's solvable too.

05 · COMMON OBJECTIONS

Before you ask. Let me save you time.

Do I have to sign an exclusive?
For the full service, yes. I don't do anything other than the full service. It's for a fixed term, and without it I can't invest fully in marketing. But it's fair: a clear end, no automatic renewal.
When do I pay the fee?
Only after the sale completes, from the money in escrow.
What if you don't sell the property?
You pay nothing. I carry the cost risk — that's why we'll tune a realistic price together, not dream.
Can I sell on my own at the same time?
Not with an exclusive — two adverts for one property drag its price down. That's why I don't do it.
Will you also help me buy a follow-on home?
Yes. I'll check the contracts from a private seller or another agency for you, and if you want, I'll negotiate in your place — on the price, the terms, the alignment of the timeline. I do it often.
How fast will you sell?
The honest answer: it depends on the property and the price. A well-set-up sale in Brno moves in weeks, not months. You'll get a concrete pace estimate along with the valuation.

06 · WHAT CLIENTS SAY

Words from people I've sold for.

You know the process. Now the number.

Start with a free valuation, or just call me. Both no-strings — and both answered by me.